Strategy Development

I get it, it's not easy. You have too much on your plate to be a full time content creator. You don't have time to scroll trending audio and track your analytics so you're just winging it. And yet, you need content that sets your brand apart.




Not ready to invest in full-scale social media management? Or maybe you do love social media but you're not sure where to start? Launching a new business? Whatever it is, I got you. 

Thankfully, that's where I come in.

Here's what you'll get:

 1:1 Strategy Call to uncover your goals & dream clients.

Custom Strategy including content pillars, competitor analysis & content ideas.

Dream Client Insights backed by consumer psychology.

Strategy Presentation to guide you step-by-step.
 
1 Month Voice Support for real-time feedback & accountability.



with our social media strategy.

In today's market, content creation isn't an option — it's a necessity. 

You need a sustainable strategy for the kind of story-driven, captivating content you want your brand to be known for. 

This isn't your typical social media strategy. 

Your Instagram feed is about to

fall in love

We’re all about creating a strategy that’s built around your unique strengths and your dream client. Together, we’ll dive into the psychology behind your audience, so the content we create doesn’t just reach them—it really speaks to them and feels like it was made                   

just for them.

"Farah listened to my story and helped me realise my why."

"I am a new small business owner with no experience in social media branding/marketing. Farah was incredibly helpful and took the time to educate me. Farah listened to my story and helped me realise my why. She created a foundation for my business based on this, which changed the trajectory of my business in the best way."

— ANUSHKA, UPCOMING JEWELLERY BUSINESS

“I had been feeling so burnt out with my content and literally one session with Athena changed everything.


I'm baby organic authentic skateboard microdosing waistcoat, vinyl sartorial. Bodega boys street art four dollar toast.

— JEN OLMSTEAD

How does it work?

01. Getting to Know You

We’ll begin by crafting your personalized social media strategy. Starting with your strategy questionnaire and leading into our 1:1 call, we’ll work together to dive deep into your brand, your audience, and, most importantly, you—because you matter too!

02. Strategy Development & Strategy Session

I’ll craft a tailored, actionable strategy designed to align with your goals and set you up for success on social media. This will include a custom plan covering content pillars, audience insights, competitor analysis, and actionable ideas, all rooted in consumer psychology to resonate with your dream clients. Then, we'll have our second strategy session to walkthrough your personalized strategy, ensuring you’re ready to implement it with confidence.

03. Implementation & Support

You'll go away and start implementing your strategy. But, don't worry! Throughout the implementation phase, I’ll be by your side, providing support for a month through your chosen messaging platform and offering feedback and guidance on anything you need. Review your reel? Sure. Feedback on a caption? I got you. A cheeky content idea? Defintely!

YOUR TOTAL INVESTMENT: $950

If you're overwhelmed by not knowing what to post, ready for growth, and want to build a community that advocates for your brand... it's time.

The Social Blueprint will give you clear, actionable strategy that aligns with your business goals and speaks directly to your audience. 

Ready to take the leap?